IndigoBlue's Managing Director Rob Smith is presenting the opening sesson at Iris's NFP Solutions 2012 Roadshow.
Based on current work reviewing the IT strategies for the membership market, Rob will provide an insight into trends that organisations could or should be considering for adoption.
Rob will identify the key digital and IT trends that are most important to membership organisations. He will then draw out how these trends, together with the organisation's business strategy, input into the IT strategy to provide a roadmap for the organisation's IT and improve support for the business strategy.
Rob's presentation will focus on the revolution that is affecting the NFP sector and how forward looking organisations can embrace change and transform their operation; to grow revenues and significantly improve stakeholder engagement and service. He will look at 5 key areas: understanding customers; productisation; the future of the web; cloud computing and collaboration.
LinkedIn's groups provide the potential for informal communities that can pose a challenge to membership organisations.
What is the best way to respond to this challenge and how can membership organisations give their members the experience they expect?
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Membership organisations often debate whether to offer Direct Debits for paying renewals. But, Direct Debits give significant benefits for retention, which outweigh the administrative costs.
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The open source CMS Drupal is being adopted by more and more NFP organisations. I recently did a comparison of the charities and membership organisations using Drupal and two of the more popular commercial CMSs. I was surprised by the level of market penetration by Drupal. I was able to find dozens of sites that use Drupal. When I tried the same for the two commercial CMSs, I had great trouble finding more than a handful.
For many membership organisations, there are very good reasons for wanting forums on their own websites rather than using LinkedIn.
Some membership organisations have very successful vibrant online forums. Some other organisations I come across have spent a significant amount of money without any meaningful take up.
Not-for-profit organisations are facing ever greater pressure on resources, whilst being required to deliver improved services. Funding shortfalls, government cuts and membership pressures are leading to reduction in staff numbers and lack of investment. Existing inefficient process and organisational structures inhibit improvement, but the fear of change can prevent any changes from happening. At the same time, demand grows for a greatly increased role for the third sector in society.
How can you meet these demands? How can process improvement, new technology and the web enable your organisation to offer improved services with fewer resources?
Anthony's recent blog post "We need CRM?" raised the interesting issues of the underlying requirements for managing relations with contacts and of the need for a strategy for how an organisation will manage those relations.
There are some aspects of service (and more general customer relationship management) that can be assisted by IT and some that are more within the ambit of the business. The business is responsible for the staff and their skills for example, whereas IT is responsible for the systems that facilitate delivery of the services.
Part of a commitment to managing customer/contact relations is the commitment to ensure that a person’s experience of the service they get from the organisation is the best it can be. Bill Price and David Jaffe's work on best service has a number of applications to Membership Organisations, particularly those where relationship management and development is important.
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In my previous post, I introduced the potential benefits that membership organisations can obtain from looking at best practice service. The ‘Systems Thinking’ work carried out by John Seddon is one of the key contributions to moving organisations towards service excellence.